Mr. Lou Schwartz reports
ENGINE MEDIA'S UMG GAMING RENEWS PARTNERSHIP WITH MICROSOFT'S THE COALITION TO CONTINUE TO SERVE AS THE PRINCIPLE ESPORTS PARTNER FOR GEARS ESPORTS AFTER SUCCESSFUL SEASON
The Coalition has renewed its agreement with UMG Gaming, a wholly owned subsidiary of Engine Media Holdings Inc., to be the principal e-sports partner for Gears Esports for another season.
Based on the success of season 2, the partnership will continue with UMG managing the entire Gears Esports program, including tournament operations, league operations, events and broadcast operations. A number of major changes managed by UMG this past season, including the switch from five versus five to four versus four and introducing new game modes into competitive play, created a season success story. The Gears Spring Major, hosted May 14 to May 16, generated over 1.1 million live views and over 350,000 hours watched across all channels, making it the most highly viewed Gears Major since the game's launch, as reported by Stream Hatchet. In addition, time watched across all Gears content has continued to grow, with average minutes watched per unique viewer increasing to over 75 minutes.
Roddy Adams, director of business development at The Coalition, said, "Since bringing the UMG team on board as our principal tournament operator for Gears Esports, they have proved their expertise time and time again and are trusted by our players and fans."
"We are thrilled to continue our partnership with The Coalition as the principal e-sports partner for the Gears Esports program," said Eric Vaughn, head of UMG Gaming. "The Gears community is one that is very close to home for us here at UMG, so it is an honour to have the opportunity to once again engage with such a passionate fan base for another season of Gears Esports action."
"Lasting e-sports partnerships remains critically important to Engine Media's long-term plans," added Lou Schwartz, Engine Media's chief executive officer. "Our renewed partnership continues to put us in a prime position to work with The Coalition on future e-sports and gaming projects."
About UMG Gaming
UMG Gaming, a wholly owned subsidiary of Engine Media, is a market pioneer in both on-line grassroots community competition and professional league e-sports. UMG Gaming's end-to-end platform not only enables community and professional players to compete in everyday ladders, tournaments and matches, but also produces premium, award-nominated content. UMG Gaming's tournament operations offerings have led to millions of registered gamers and numerous partnerships with major game publishers, brands, e-sports teams and organizations.
About Engine Media Holdings Inc.
Engine Media Holdings is traded publicly under the ticker symbol GAME on the Nasdaq Stock Market and the TSX Venture Exchange. The organization is focused on developing premium consumer experiences and unparalleled technology and content solutions for partners in the e-sports, news and gaming industry. The company's subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Eden Games, a premium video game developer and publisher with numerous console and mobile gaming franchises; WinView Games, an industry innovator in audience second-screen play-along gaming during live events; UMG, an end-to-end competitive e-sports platform enabling the professional and amateur e-sport community with tournaments, matches and award-nominating content; and Frankly Media, a digital publishing platform empowering broadcasters to create, distribute and monetize content across all channels. Engine Media generates revenue through a combination of direct-to-consumer and subscription fees; streaming technology and data software-as-a-service-based offerings; programmatic advertising; and sponsorships. To date, the combined companies' clients have included more than 1,200 television, print and radio brands as well as dozens of gaming and technology companies and have connectivity into hundreds of millions of homes around the world through their content, distribution and technology services.
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