Mr. Boris Jordan reports

CURALEAF LAUNCHES INNOVATIVE JAMS REMIX FAST-ACTING RATIO JELLIES

Curaleaf Holdings Inc. has launched Jams Remix, a new line of flavour-forward jellies. Jams Remix pairs fast-acting onset technology with unique multicannabinoid ratios and functional ingredients to deliver cannabis benefits from daytime to nighttime, with Shineapple for morning, Sootheberry for midday and Lullaberry for night.

Jams Remix will initially be available in Arizona on Aug. 30, 2024, and New York and Massachusetts (launching with Lullaberry) in late September, with additional markets to follow, pending regulatory approval, including Connecticut, Maryland, New Jersey, Illinois and Utah.

Crafted by food scientists, product innovation experts and formulation specialists, the suite of Jams Remix jellies includes the following mood-enhancing edibles for a variety of customers and patients, including benefit seekers, ratio enthusiasts and canna-curious consumers:

• Shineapple -- a pineapple-strawberry-flavoured blend of 10 milligrams THC (tetrahydrocannabinol), five milligrams THCV (tetrahydrocannabivarin), five milligrams CBG (cannabigerol) and B12 vitamins that encourages a sense of lifted and motivated feelings, supporting a sense of balance;
• Sootheberry -- a raspberry-pomegranate-flavoured blend of 10 milligrams THC, five milligrams CBD (cannabidiol), five milligrams CBG and L-theanine that enhances restful and relaxing effects;
• Lullaberry -- a blackberry-flavoured blend of 10 milligrams THC, five milligrams CBN (cannabinol), five milligrams CBD and melatonin that enhances feelings of calmness before sleep.

"Jams Remix is a new, dynamic line of edibles specially formulated with cannabinoids and nutraceuticals to meet the diverse needs of the modern consumer," said Boris Jordan, chairman and chief executive officer of Curaleaf. "For those looking to start their day with a boost of energy or those hoping to unwind after a long day, Jams Remix has a functional jelly designed to meet their needs across the duration of each day. In the expanding cannabis edibles category, Jams Remix is uniquely positioned to deliver the products consumers seek to achieve their desired mood, with innovation at its core. We are eager to see it roll out as we continue to explore new avenues for growth and product expansion."

Jams Remix is the latest addition to the cannabis-infused edibles brand Jams. Launched in 2023 across the country, the brand's first-class gummies are carefully crafted using flavours, formulas and form factors needed to maintain the ideal balance. From microdosed tarts to decadent chocolate treats, Jams offers a wide range of delicious goods for the entire cannabis community.

About Curaleaf Holdings Inc.

Curaleaf Holdings is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf, Select, Grassroots, Jams, Find, The Hemp Company and Zero Proof, provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.

We seek Safe Harbor.